Friday, 28 September 2012

Laura Trott


Specialist Cars at the weekend welcomed their sponsored double Olympic gold medal winning cyclist Laura Trott to our three BMW dealerships in Tring, Luton and Stevenage for the BMW Ultimate Drive Event, 22-23 September.

Laura won gold medals in both of her Track Cycling events at the London 2012 Olympic Games, setting a new world record in the Women’s Team Pursuit alongside teammates Joanna Rowsell and Dani King, before winning individual gold in the six-discipline Omnium event.

Specialist Cars supported Laura on her quest to the London 2012 Olympic Games over the last two years as part of the BMW Performance Team programme, helping to build support in the local area and providing her with a new BMW 1 Series for travelling to events.

Laura brought both of her gold medals with her to our three Specialist Cars dealerships for the Ultimate Drive Event, and visitors had the chance to speak to the 20-year-old Olympian about training, her success and the experience of competing at a home Games.

Laura wasn’t the only star on show at the dealerships. Visitors to the BMW Ultimate Drive Events got to see the new BMW 3 Series Touring, the BMW 1 Series 3-door Hatch, the awe-inspiring new BMW M6 Coupé and Convertible, the versatile BMW X1 and, the flagship of the range, the new BMW 7 Series. What’s more, every guest entered a free prize draw for the chance to win a BMW for every season, as well as tickets to BMW hospitality events throughout the year.

For more information and to see pictures of Laura Trott at our Ultimate Drive Events visit our Facebook page.

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