Tuesday, 18 September 2012

BMW Ultimate Drive Event


Specialist Cars will be welcoming their sponsored double Olympic gold medal winning cyclist Laura Trott to its three BMW dealerships in Tring, Luton and Stevenage for the BMW Ultimate Drive Event, 22-23 September.

Laura won gold medals in both of her Track Cycling events at the London 2012 Olympic Games, setting a new world record in the Women’s Team Pursuit alongside teammates Joanna Rowsell and Dani King, before winning individual gold in the six-discipline Omnium event.

Laura will have both of her gold medals with her as she visits the three Specialist Cars dealerships for the Ultimate Drive Event, and visitors will have the chance to speak to the 20-year-old Olympian about training, her success and the experience of competing at a home Games.

And Laura won’t be the only star on show at the dealerships. Visitors to the BMW Ultimate Drive Events will get to see the new BMW 3 Series Touring, the BMW 1 Series 3-door Hatch, the awe-inspiring new BMW M6 Coupé and Convertible, the versatile BMW X1 and, the flagship of the range, the new BMW 7 Series. What’s more, every guest can enter a free prize draw for the chance to win a BMW for every season, as well as tickets to BMW hospitality events throughout the year.

Discover tempting offers across the BMW range, and discover impressive performance thanks to BMW EfficientDynamics. These technologies were one of the main reasons BMW was selected as Official Automotive Partner for the London 2012 Olympic and Paralympic Games.

The BMW Ultimate Drive Event takes place at all three BMW dealerships from Saturday 22 to Sunday 23 September. Laura Trott will be at Tring on 22 September from 1pm – 2.30pm, at Stevenage from 3.30pm – 5pm, and Luton on 23 September from 1.30pm – 3.30pm.
Specialist Cars BMW

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