BMW is taking the Sports Activity Vehicle (SAV) even further into the realms of luxury cars with the introduction of the new, third-generation X5. BMW invented the concept of the SAV with the original X5 and is the global market leader in the segment, with more than 1.3 million sales of the previous two models.

The new X5, which goes on sale in the UK from 16 November 2013, delivers major advances in design, luxury, comfort, versatility, efficiency, driving pleasure, safety and connectivity. It will be available with five TwinPower Turbo engines – four diesel and one petrol – a standard eight-speed automatic transmission and the option of two or four-wheel drive (sDrive and xDrive). In the UK it will be offered in SE or M Sport specifications.

Model	OTR Price from	Power Hp	Torque   Nm	0 – 62mph Seconds	Top Speed Mph	Combined Mpg	CO2 Emissions g/km
X5 sDrive25d	£42,590**	218	450	tbc	tbc	50.4**	from 149**
X5 xDrive25d	£44,895**	218	450	tbc	tbc	47.9**	from 155**
X5 xDrive30d	£47,895	258	560	6.9	142	45.6	from 162
X5 xDrive40d	£50,665**	313	630	tbc	tbc	44.1**	from 169**
X5 M50d	£63,715	381	740	5.3	155*	42.2	from 177
X5 xDrive50i	£63,920	449	650	5.0	155*	27.2	from 242
*  Electronically limited ** Provisional

More driving enjoyment with even greater efficiency

BMW coined the phrase ‘Sports Activity Vehicle’ because it perfectly summarises the character of the X5 – a car with the all-roads, all-weather capabilities and the space and versatility of an SUV, with the driving enjoyment of a BMW. Those qualities are further advanced with the TwinPower Turbo engines, standard eight-speed automatic transmission and suspension personalisation options of the new model.  At the same time these are accompanied by significant reductions in fuel consumption and CO2 emissions as a result of a raft of EfficientDynamics technologies. All engines already meet the EU6 emissions standard not due to be introduced until September 2014. In the diesels this is due to a combination of a nitrogen oxide (NOx) absorber catalyst, Selective Catalytic Reduction and a urea (AdBlue) injection which turns the vast majority of NOx in the exhaust stream into harmless nitrogen and water.

The range will initially be made up of the xDrive30d, M50d and xDrive50i, available from November 2013.
The 3.0-litre six-cylinder xDrive30d is 19 per cent more fuel efficient, with economy improved by 7.4mpg and CO2 reduced by 33g/km – despite power and torque increases of 13hp and 20Nm. The M50d, powered by a three-stage single turbo version of the 3.0-litre six-cylinder engine, is 12 per cent more efficient.  Consumption is reduced by 4.5mpg and CO2 emissions down by 22g/km, while maintaining its high power and torque outputs. The xDrive50i has a new-generation 4.4-litre V8 engine now incorporating VALVETRONIC variable valve timing as well as twin turbochargers. Power is improved by 10 per cent (41hp) and there has been a 50Nm increase in torque, but consumption falls by 20 per cent (4.6mpg) and CO2 emissions have been cut by 50g/km compared with the previous engine.

These three engines will be joined at the end of the year by a four-cylinder diesel – taking advantage of the new X5’s considerably reduced weight and another six-cylinder diesel. The 2.0-litre four-cylinder turbodiesel engine is new to the X5 and appears in the sole two-wheel drive model, the sDrive25d, and the xDrive25d, which provisionally achieve fuel economy of 50.4mpg and 47.9mpg respectively. The respective provisional CO2 figures are 149g/km and 155g/km. The xDrive40d, with a twin-turbo 3.0-litre in-line six-cylinder diesel engine, is expected to have average fuel consumption of 44.1mpg with CO2 emissions of 169g/km.

All versions come with an eight-speed automatic transmission which not only adds to driving enjoyment but also makes its own contribution to fuel-saving. The ECO PRO mode adapts the engine management, accelerator response and transmission characteristics to support a particularly fuel-efficient driving style, and even programmes the climate control and heated seats and mirrors for the most efficient use of energy. In conjunction with the standard BMW Professional Multimedia navigation system, it can even advise the driver to ease off the accelerator when approaching corners or lower speed limit areas through the Proactive Driving Assistant function. This also helps to lower fuel consumption.


EfficientDynamics: now with reduced weight and less drag

The new BMW X5 is equipped with a raft of EfficientDynamics features which complement the new engine line-up and standard eight-speed automatic transmission to keep fuel consumption and emissions to a minimum. They are joined in the new model by extensive weight and drag-reduction measures, making the new X5 the lightest and most aerodynamic car in its class.

The X5 is fitted as standard with ECO PRO, Auto Start-Stop, Brake Energy Regeneration, on-demand use of auxiliary units, electric power steering and low rolling resistance tyres.

Extensive use of ultra-high-tensile steels in the body structure, an aluminium bonnet and magnesium instrument panel support and thermoplastic side panels have reduced the weight of the X5 compared with the previous model, with the xDrive30d weighing just 2,145kg. The car’s drag co-efficient (Cd) has meanwhile been reduced to as low as 0.31 (xDrive30d) thanks to active upper and lower air flaps in the front air intakes, air deflectors on the front wheel arches and a range of detailed improvements. The new X5 becomes the first BMW X model to feature vertical Aero Curtains and Air Breathers, which ensure that air passes over the wheels with the minimum of disturbance, and Air Blades, which work with the rear spoiler to smooth airflow around the car.


Suspension options offer the maximum in comfort and driving pleasure

The new BMW X5 comes as standard with a Drive Dynamic Control switch, allowing the driver to fine-tune the balance between comfort and sportiness on and off-road.

The Driving Experience Control switch adjusts accelerator response, the characteristics of the power-assisted steering, automatic transmission shifting and – depending on the choice of suspension – damping qualities and roll stabilisation. It is mounted in the centre console. In addition, there is a choice of four suspension packages to provide the ultimate in personalisation: Adaptive Comfort suspension, Adaptive M suspension, Adaptive Dynamic suspension and Adaptive Professional suspension.

Adaptive Comfort suspension comprises Dynamic Damper Control and air springs with automatic self-levelling, and offers two damping modes selected via the Drive Dynamic Control switch. It is ideally suited to owners who will use the X5 on a variety of surfaces. Adaptive M Suspension is standard with the M Sport package and includes SPORT and SPORT+ modes for drivers who enjoy a more dynamic driving style. The Adaptive Dynamic suspension package provides significantly sportier cornering characteristics by optimising roll stabilisation and directional stability via Dynamic Performance Control and Dynamic Drive. The Adaptive Professional suspension delivers the best of all worlds by combining the qualities of the Comfort and Dynamic packages into an integrated system.

All versions are equipped with electronic power-assisted steering. The X5 xDrive30d and xDrive50i are optionally available with Active Steering, which varies the level of assistance and adjusts the steering input required for any given manoeuvre. This reduces the steering effort needed when parking while guaranteeing maximum feedback for the driver at speed.

All versions have an electromechanical parking brake and a powerful anti-lock braking system backed up by a vast array of driver assistance features – Dynamic Stability Control, Dynamic Traction Control, Cornering Brake Control, Dynamic Brake Control and an Automatic Differential Brake. Brake Assist, Brake Standby, Hill-Start Assistant, Brake Fade compensation, Brake Drying and Hill Descent Control (on xDrive versions) are also standard.


A lighter version of xDrive all-wheel drive

The latest version of the BMW xDrive system, which intelligently manages the torque split between the front and rear wheels, has been enhanced for efficiency and now weighs 1.4kg less. It takes information about road and wheel speeds, steering angle and accelerator position to interpret the driver’s intentions and what the car is doing to calculate how to apportion engine torque. As a result it eliminates both understeer and oversteer to deliver improved cornering abilities. In combination with Dynamic Performance Control integrated into the rear differential, it can be even more finely controlled. It varies the drive split between the rear wheels – torque vectoring – for even further enhanced cornering capabilities and feedback.

All-wheel-drive models now include a 3D xDrive display giving real-time details of body roll and pitch in the central information screen, as well as a digital compass display.


Design: robust, dynamic, luxurious and functional

The design of the new X5 is deliberately evolutionary – a modern and eye-catching update of the style which has made the car the global best-seller in its class  – while the spacious interior with seats for up to seven people now offers even greater luxury and functionality.

Signature exterior features are a short overhang, long wheelbase, upright A-pillars and a short distance between the front axle and the instrument panel. The forward-leaning and muscular kidney grille is set into a triangle between the three-dimensional twin circular headlights with LED elements, the LED foglamps and the X-shaped contours within the front bumper. Adaptive LED headlights are optional.

The front apron has air intakes at its outer edges which emphasise the X5’s wide track and broad stance, while striking underbody protection elements are a nod to its robust and versatile nature. The sides are characterised by precise lines leading into a dynamic wedge shape and taut surfaces which create light and shade, reinforcing the dynamic qualities of the car. A shoulder line rises steadily from the headlight units through the door pulls and into the rear lights. A character line extending from the Air Breathers and a crease above the side skirts appear to stretch the side surfaces.

Large windows give the interior a light and spacious feel. Horizontal lines on the split tailgate and rear apron accentuate the width of the car, and there are thin 3D strips within the L-shaped rear light units.

The elegant and luxurious interior features a layered front panel with a horizontal structure and 3D surfacing, adding to the sensation of space. The high-quality materials include accent strips on the front and rear door panels and Oxide Silver dark matt, Poplar Grain fine wood or Aluminium Hexagon elements on top of a high-gloss black surface with a Pearl Grey Chrome underline.

There is a 10.2 inch free-standing Control Display screen linked to the new iDrive Touch Controller operating system. The climate control and ventilation displays feature black-panel technology.


‘Design worlds’ for total individualisation

In all models there are newly designed front seats with the option of comfort or sport seats. Heated comfort seats are now available for the second row. An Easy Entry function and a grip on the C-pillar make access to the rear simpler. The third-row seats can be lowered into the floor individually. The folding backrest in the middle row is now split 40:20:40 as standard for greater versatility. The BMW X5 offers a minimum of 650 litres of luggage space, and 1,870 litres – an increase of 30 litres with the seats up and 120 litres with them folded – in two-seat formation. There is increased storage space within the cabin, while the split tailgate includes automatic operation of the upper section as standard and, now, remote control closing as well as opening.

The new X5 will offer two design packages as alternatives to the standard specification of SE and M Sport to allow maximum personalisation. They are called Design Pure Experience and Design Pure Excellence, and include a harmonious blend of design, colours and materials. The exterior and interior parts of these design packages can be ordered as a total package or independently and can be combined with standard specification or with each other.

Design Pure Experience emphasises the X5’s robustness, and includes stylish brushed stainless steel underbody protection, kidney grille and air intake bars plus a Titanium effect rear trim strip. The exterior mirror bases and B and C-pillars are in high-gloss black and there is a Matt Aluminium trim around the side windows. The exhaust tailpipes have a Matt Chrome finish. Inside, there is Nappa leather with contrast stitching in dark Mocha and Black, Black leather on the instrument panel and upper arm trims with Nut Brown contrast stitching and an interior trim in Fineline Pure textured wood. The lower area of the instrument panel is in Mocha. The Design Pure Experience package costs from £1,760.

Design Pure Excellence emphasises the X5’s elegance. The underbody protection and wheel arch surrounds are in body colour, while the kidney grille bars are Black with high-gloss Chrome fronts. There are T-shaped bars for the outer air intakes and louvres for the lower aperture, a Chrome strip adorns the rear apron and the side windows have Chrome Line Exterior trim. The mirror bases and B and C-pillars are in high-gloss Black. The Nappa leather interior features extensive areas in Ivory White with contrast stitching, American Oak interior trim and Atlas Grey leather instrument panel and door panel coverings with contrast stitching. The lower part of the instrument panel is in Ivory White.  The Design Pure Excellence package costs from £1,160.


ConnectedDrive: now even more connected

Innovations have been added to the BMW ConnectedDrive system to enhance the active safety, convenience and infotainment facilities of the new X5.

The new Driving Assistant includes Lane Departure Warning and a pedestrian and collision warning system with braking function.  This first alerts the driver to a potential accident, primes the brakes and then initiates moderate braking at speeds of up to 35mph. The Driving Assistant Plus package adds Active Cruise Control with Stop & Go to maintain a safe distance to vehicles ahead from around 19mph through a combination of a front-end camera and full-range radar sensors. It can brake the X5 to a standstill if necessary and will later this year include Traffic Jam Assistant to maintain the X5’s position in its lane at up to 25mph.

Dynamic Safety adjusts the seat belts, front passenger seat, windows and sunroof (if fitted) to the optimum position to survive an accident, while Attention Assistant can sense possible driver fatigue and issue audible and visual alerts. There is also the standard BMW Emergency Call, which identifies the X5’s position after an accident and automatically advises the BMW Call Centre of the severity of the impact, the number of occupants and if any airbags were triggered.

The Glare-free High-beam Assistant allows full beam to be maintained even when there are other vehicles approaching or immediately ahead by masking the portion of the light pattern which could blind other drivers. It is therefore easier for the X5 driver to see pedestrians, cyclists or unlit parked cars at the roadside. BMW Night Vision now detects not only pedestrians but also animals, and includes the Dynamic Light Spot to illuminate anything heat-radiating outside the headlight beam area.

The BMW Parking Assistant (planned from late 2013) will identify suitable parking spaces and not only steer the X5 into them but also operate the accelerator and brake, while Surround-view gives the driver a 360-degree view of the outside of the car. There is also a new version of the BMW Head-Up Display which is able to put additional information on the windscreen, such as telephone contact lists, entertainment programmes, speed limit information and overtaking restrictions. The X5 is also available with Concierge Services to make hotel reservations or search for telephone numbers and addresses, while Real Time Traffic Information can guide the driver away from hold-ups on the chosen route.

Internet access and Online Entertainment, giving access to 12 million music tracks, are available, while BMW Apps includes web radio, customised music programming and access to Facebook and Twitter. A Harman Kardon Surround Sound system and a Bang & Olufsen Advanced audio system are available.

The new BMW X5 goes on sale on 16 November 2013 and will cost from £42,590 OTR*** for an sDrive25d SE and from £44,895 OTR*** as an xDrive25d SE.       

***On the road pricing based on provisional technical data

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BMW and Pininfarina are two of the most tradition-swathed names in the motoring world. Each is a byword for cutting-edge technology, style, dynamics and aesthetics. With the BMW Pininfarina Gran Lusso Coupé, the two time-honoured companies are unveiling the outcome of their first collaboration at the Concorso d’Eleganza Villa d’Este 2013. The BMW Pininfarina Gran Lusso Coupé is a one-off and represents the exclusive interpretation of a luxurious BMW Coupé as seen through the eyes of Pininfarina. Working in close consultation, the two design teams have created a new automotive persona brimming with character and ready to join the high-end luxury class – typically BMW while sporting the distinctive signature of Pininfarina.

With the BMW Pininfarina Gran Lusso Coupé, the BMW Design team took up exclusive design aspects such as luxury and elegance and fed them into a creative exchange with long-established specialist car designer and manufacturer Pininfarina. In this elaborately created one-off, the renowned companies BMW Group and Pininfarina joined forces to bring an idea to fruition: “The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”

“The result of this cooperative venture is far greater than the sum of its parts,” says Fabio Filippini, Head of Design at Pininfarina. “When two such tradition-rich and experienced brands join forces to turn a vision into reality, something utterly new and exciting emerges. From start to finish, this project was defined by a mutual respect for the identity of the other company.”

Consummate elegance.

The BMW Pininfarina Gran Lusso Coupé adds a new dimension to the BMW claim to exclusivity. This painstakingly created one-off captivates the viewer at first glance. Liberal surface areas and taut contours are the distinguishing elements of an elegant car body. Typical BMW proportions – a long wheelbase, stretched bonnet and set-back greenhouse – imbue the BMW Pininfarina Gran Lusso Coupé with imposing dynamics even when stationary. At the same time the car exudes balance and harmony: BMW values such as technology, dynamics and precision are complemented by the skilled craftsmanship of Pininfarina to create a very special holistic experience. “The BMW Pininfarina Gran Lusso Coupé has an extraordinary impact. It expresses hallmark BMW values such as luxury and sheer presence in a highly elegant form,” says Adrian van Hooydonk, Senior Vice President BMW Group Design. “I admire the reductive clarity and precision in Pininfarina’s design. Their expectations for the end result have been just as high as ours, and their understanding of design perfectly complements the BMW design DNA for a vehicle of this kind.”


Dynamic presence – the front view.

With its broad, wheel-focused stance, the front of the BMW Pininfarina Gran Lusso Coupé radiates sheer presence and dynamics. The hallmark double-kidney grille and the road-focused headlights with their suggested twin circular look reveal at a glance the family bond with BMW. At the same time the distinctive Pininfarina elements have been interpreted with Italian finesse to lend the front end a special flair.

The trademark BMW kidney grille forms the central element of the front-end design, and all surfaces and lines take their bearings from it. It symbolically points to the engine at the heart of the vehicle, its size reflecting the power of the V12 unit nestling behind it. The “kidneys” are angled towards the road, citing the typical BMW “shark nose” and lending the front end an even more dynamic look, particularly when seen from the side. Viewed up close it discloses highly accomplished detail work: the front part of the bipartite kidney grille is made of matt-sheen aluminium, while behind it an identically shaped part in high-gloss black adds visual depth and makes for an exciting contrast of materials.

Above the kidney grille the bonnet stretches across the front of the car, its subtle contours appearing to emanate from the BMW emblem and lending the bonnet a dynamic elegance. The flat headlights underline the road-focused look associated with a BMW and round off the “face” of the BMW Pininfarina Gran Lusso Coupé. Their dynamic contours are in perfect harmony with the classic BMW twin circular look in an interpretation that leaves them open at the top. The use of LED technology creates a technically premium impression while adding a striking depth to the headlights.

The eye-catchingly sporty front apron concludes the front end of the BMW Pininfarina Gran Lusso Coupé as it dips towards the road. The flat, one-piece air intake accentuates the breadth of the front, an impression reinforced by chrome trim that adds a classy touch. The air intake is larger at the wheels and draws attention to the car’s wide, sporty track. Just above the road surface, discreet Pininfarina lettering points to the contributing partner from Italy, like a signature on a work of art.

Elegant sculpture – the side view.

The designers at BMW and Pininfarina set particular store by creating the right proportions. The car’s surfaces display the elaborate form language of BMW while being sculpted with a clarity that is hallmark Pininfarina. Within a powerfully present silhouette, convex taperings on the side add a dynamic elegance and give the body a tautly athletic shape.

At the same time the reduced, precise contours stretch the vehicle and underline its exclusivity with a contemporary touch. The high shoulder line extends almost horizontally along the entire side of the car, imbuing the BMW Pininfarina Gran Lusso Coupé with stature and presence. Above it the long roof line flows elegantly into the rear to define the short tail end. Below the shoulder line, a striking countersweep to the roof line emanates from the Air Breather behind the front wheel. Ascending towards the rear, it lends the back section of the car a light and dynamic appearance. All the lines have been designed with keen sensitivity: as they trace their course they become stronger or weaker and, through the changing play of light and shadow, show off the surrounding surfaces to their best effect.

Numerous details accentuate the elegance of the side view. The matt-sheen embellishment behind the front wheel adds a stylish accent as it integrates the side indicator. Another signature BMW detail is the Hofmeister kink – the eye-catching forward bend in the window graphic that is perfectly integrated into the surrounding play of lines. Behind it the V12 logo indicates the powerful engine within the BMW Pininfarina Gran Lusso Coupé. Pininfarina lettering in the side panel points to the definitive role played by the Italian design company in creating this vehicle, with the Pininfarina logo above it indicating that the BMW Pininfarina Gran Lusso Coupé was also built by Pininfarina.

The exclusively designed 21-inch wheels perfectly augment the sporty, elegant statement made by the BMW Pininfarina Gran Lusso Coupé. Five trios of graceful yet powerfully sculpted spokes display a strong visual depth through the application of matt-sheen aluminium, black and black chrome. As such the wheel design blends an elegant multi-spoke style with the sportiness of five-spoke rims.

Sophisticated stance – the rear view.

The elongated side profile leads to a slender and elegant tail end. Striking horizontal elements imbue the entire rear end with a very broad, flat impression. At the same time, the generous surface design of the rear lends it a powerful presence. Between the surfaces, precise contours and horizontal lines break up the rear aspect, resulting in a clever interplay of light and shadow that partitions the entire design and brings it alive. An eye-catching detail is the transition from the roof to the rear lid: two elaborately shaped struts extend the roof pillar towards the rear, ensuring an elegantly fluid transition of the roof line into the tail section.
Extending from the sides, the tail lights embrace the rear end in a single sweeping gesture that brings the side and rear together visually. The tail lights reveal elaborately detailed workmanship and lend the BMW L-shape a slender, almost filigree interpretation. They are set – jewel-like – within high-grade trim in matt-sheen aluminium. A particular highlight is their open design, allowing air to flow through them.


A contemporary take on classical values – the interior.

The interior of the BMW Pininfarina Gran Lusso Coupé takes up the accomplished fusion of modern elegance and authoritative dynamics as displayed by the exterior. Here the melding of sportiness, exclusivity and comfort makes for a unique interior experience. The fluid underlying geometry of the interior design by BMW takes on an individual character courtesy of the Pininfarina touch. With a special colour concept, choice materials and geometrical details in the doors, centre console and dashboard binnacle, Pininfarina lends further emphasis to signature BMW elements such as the driver focus and layering principle, while accentuating the sporty character of the interior with a fine instinct for cutting-edge and elegant details alike.

The four-seater luxury coupé rolls out an exclusive ambience to welcome driver and passengers. The front and rear seats from the Pininfarina drawing board embrace all occupants with sporty side supports while providing the highest levels of comfort. From the driver’s seat, a sideward glance will initially reveal the hallmark BMW driver focus: all driving-related functions and controls are slightly angled towards the driver to be within optimal ergonomic reach. The horizontal alignment of the surfaces and lines of the dashboard create an expansive sense of space. The doors take up the flow of lines and invest them with greater dynamics as they follow their course, while the door handles cite the incisive shape of the tail lights as well as the side-panel embellishments as they bring these styling cues into the interior. The rear of the cabin likewise boasts spacious design, with legroom in the back seats of the BMW Pininfarina Gran Lusso Coupé almost on a par with that of a large luxury sedan.


Select materials and top-quality craftsmanship.

The exclusive colour and material concept is one of the stand-out features of the BMW Pininfarina Gran Lusso Coupé and eloquently reflects its unique character. Extensive handcraftsmanship further enhances the interior ambience. Finest leather and kauri wood aged more than 48,000 years lend the cabin of the BMW Pininfarina Gran Lusso Coupé a special aura. The high-grade leather from the Foglizzo leather factory – in black and a light shade of Tobacco Brown – creates a warm, exclusive ambience. Metal highlights in black chrome set a technical counterpoint to the extensive application of natural materials.

All the wood elements in the cabin are sourced from a single piece of kauri wood selected by the Italian timber experts of Riva 1920 exclusively for the BMW Pininfarina Gran Lusso Coupé. Kauri wood has a unique grain and shifts in colour from gold to red to brown, depending on the incidence of light and angle of view. Simply polished and oiled, it exudes a particular warmth and naturalness in league with the exclusive leather surfaces of the interior. Native to New Zealand, kauri wood is among the rarest timbers in the world. Its special character derives from the fact that the toppled kauri trees have been preserved in swamps for millennia and can be processed like fresh timber after being retrieved from the fossil swampland.

The roof liner of finest Italian virgin wool features the striking “Principe di Galles” pattern. This grey plaid strikes a bold contrast to the traditional materials used for the doors and dashboard. The brown leather seats also pick up on the pattern in their all-round piping. Allowing extra light into the interior is an oblong aperture in the roof liner which is additionally illuminated by white LEDs. In the footwell areas, a soft deep-pile carpet in dark grey adds to a subtle sense of wellbeing. Another interior detail are the freestanding B-pillars, whose elegant design when viewed from the outside creates a homogeneous glazed area and frameless doors that appear very light.


Pininfarina.

Pininfarina ranks as one of the most time-honoured names in automotive design. What began in the 1930s as a “carrozzeria” building one-offs and limited editions, alongside the visual refinement of high-end automotive technology, has today become one of Italy’s leading design companies. Its operating spectrum stretches far beyond automobiles to include product and industrial design. Through numerous collaborations with a wide range of carmakers, Pininfarina has established itself as a style-defining partner. Simplicity and harmony in look and feel, perfect proportions and innovative functionality are the hallmarks and underlying concept of each and every Pininfarina design.