Monday, 29 April 2013

Snow Centre’s 4th Birthday bash


The Snow Centre’s 4th Birthday bash, a snowy celebration!

From ‘old school’ dry slope to snowy mount of Hemel Hempstead, this May Bank Holiday, the UK’s newest, indoor snowsports destination will celebrate it’s 4th Birthday.

Home to the closest real snow to London, The Snow Centre has fast become the greatest skiing, snowboarding and sledging revelry this side of the Alps. Since the centre re-opened 4 years ago with fresh snow on the impressive indoor slopes, over a million people have enjoyed the fantastic facilities and many more have made the alpine inspired centre the heart of their community. To mark the big day, The Snow Centre Team have laid on a Birthday Bash to remember, a weekend jam packed with snow fun!

A snow party like no other, all are welcome to enjoy free Birthday cake, piste basher rides, a treasure hunt, a summer ski, snowboard & boot sale and a mass balloon release with the chance to win some fantastic prizes. What’s more if you’ve ever wondered how the snow is made and the workings of such a fantastic leisure facility, now’s the time to gain a sneaky peak behind the scenes. With tons of snow hitting the slopes since 2009, this year’s birthday invitation boasts the opportunity to witness or even ski during the on slope snow making.

Monday 6th May has all the makings for a great FREE family day out, but these are just some of the exciting activities taking place; if none of that appeals, make sure you visit the one off, outdoor Freestyle Park or get the party started early with The Snow Centre’s Birthday Weekend Deals.

Saturday 4th – Monday 6th May offers 2 Hour Lift Passes for the price of 1 and 20% off pre booked Lift Passes on the well-groomed 160m main slope. First time Skiers and Snowboarders can make the most of half price Beginner Lessons on the largest lesson slope in the UK and families can spend some quality time on the snow with a Family Ski or Snowboard lesson for just £99 or a Monday Sledging Session for just £4.

The fun doesn’t end there, more than 95,000 hot chocolates have been enjoyed in The Snow centre’s Edge CafeBar and the Birthday Weekend is sure to see that number rise. Add FREE drinks in the on slope Schuss Bar and Heart FM joining the party for games, face painting and live competitions and 2013’s Birthday Bash will be one occasion not to miss.

The Snow Centre’s Managing Director, Ian Brown reflected ‘It’s a pleasure to share The Snow Centre’s 4th Birthday Weekend with snowsports lovers, our 300 staff members and the local community alike. Over  23,0000 ski & snowboard lessons have taken place on the slopes of Hemel Hempstead since it opened on May 6th 2009, introducing over 100,000 people to snowsports on real snow, and our 4th Birthday is a great opportunity to bring the community together to celebrate that.’

During the past 4 years The Snow Centre has been recognised as the UK’s only Centre of Excellence by BASI (British Association of Snow Sport Instructors), with 250 schools visiting each year and instructors ageing from 18 to 70 the venue continues to offer a wide variety of ski and snowboard lessons, lift passes and sledging sessions all year round.

Visit www.thesnowcentre.com to book or call 0845 258 9000.
Please note a small charge applies to some Birthday activities and further terms and conditions may apply.

For media information, press visits and images contact The Snow Centre jenny.bletcher@thesnowcentre.com or call 01442 817 496.
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Friday, 5 April 2013

Official Car of MotoGP™


BMW M: 15th season as “Official Car of MotoGP™”

The first of many highlights over the course of the anniversary comes at the opening round, which will be held at the “Losail International Circuit” in Qatar: the first public outing of the BMW M6 Gran Coupe. It is only a few weeks since the latest eagerly-awaited high-performance coupé from BMW M GmbH was enjoying its world premiere at the NAIAS in Detroit. This season, the BMW M6 Gran Coupe will spearhead the fleet of Safety Cars in action in the MotoGP World Championship. The high-performance BMW M6 Gran Coupe is a premium product, which combines outstanding performance with captivating aesthetics and luxurious elegance. The latest top model to emerge from BMW M GmbH is powered by a high-rev V8 engine with M TwinPower Turbo technology and generating 412 kW/560 hp. It is this power that allows the BMW M6 Gran Coupe to accelerate from 0 to 100 km/h in just 4.2 seconds. The engine performance, chassis technology, aerodynamic properties and balance, which is optimised using components such as the carbon-fibre reinforced plastic roof, are aligned with the kind of precision that people have come to expect of M. As such, the BMW M6 Gran Coupe not only offers a new luxury experience in an M vehicle, but also fully exhausts the dynamic driving potential, which is rooted in the BMW 6 Series. The Safety Car version of the BMW M6 Gran Coupe has been specially modified for its use as a pace car out on the racetrack.

In total, the fleet of official MotoGP cars for the 2013 season comprises five BMW M and M Performance models. As well as the BMW M6 Gran Coupe, the BMW M6 Coupe and the BMW M5 will also be in action as Safety Cars. The Safety Officer will take to the track in a BMW M3 Coupe, while two BMW M550d xDrive Tourings will be used as medical cars. BMW Motorrad will also provide two new BMW HP4s as Safety Bikes. You can find more information on the 2013 Safety Car fleet online at www.bmw-m-safetycar.com.


“We are delighted that our cooperation with MotoGP is already entering its 15th season,” said Thomas Schemera, Director of Sales and Marketing at BMW M GmbH. “This shows that Dorna Sports sees us as a reliable partner when it comes to guaranteeing that practice sessions, qualifying and races pass safely in the pinnacle of motorcycle racing – even in the most difficult weather conditions. In return, the Motorcycle World Championship provides us with the perfect platform. This allows us to present our high-performance automobiles to a target group consisting of motorsport enthusiasts who share our passion for technologically innovative and dynamic sports cars – and that all over the world. We are particularly proud to be able to run our high-performance luxury coupe, the BMW M6 Gran Coupe, as a Safety Car in the 2013 season.”

BMW M GmbH’s involvement in MotoGP is not solely restricted to the Safety Car fleet, but also comprises numerous sales and marketing campaigns within the Grand Prix environment. The BMW M Hospitality in the paddock will display MINI, BMW and BMW M automobiles. Visitors will also receive detailed information on the Grand Prix, riders and teams. An exclusive VIP sales programme completes the offering in the BMW M Hospitality. On the BMW M MotoGP Experience, guests spend the race weekend in the VIP village, thus gaining insights into what goes on behind the scenes of the Motorcycle World Championship. Among the highlights of this visitor package are the garage tours with former world champion and BMW M MotoGP Expert Loris Capirossi (ITA), meetings with the current crop of riders, and taxi rides in one of the BMW M Safety Cars.


The BMW M Award is also celebrating an anniversary this year. Since 2003, this award has been presented at the end of the MotoGP season to the rider with the best overall qualifying record. Among the recent winners, who receive an exclusive BMW M car for their efforts, are Valentino Rossi (ITA), Casey Stoner (AUS), Jorge Lorenzo (ESP) and Nicky Hayden (USA). To mark the tenth anniversary of the award, the best qualifier this season can look forward to a special highlight – however, the exact BMW M model will not be revealed until the start of the European leg of the season in Jerez (ESP) in May.

BMW M GmbH rang in the first grand prix week of the season with an exclusive M6 event hosted by Alfardan Automobiles, the BMW importer in Doha. This pre-launch event enabled Qatari national media representatives and invited customers to be the first to view the eagerly anticipated BMW M6 Gran Coupe Safety Car. This pace car, to be deployed on-track for the first time this weekend, was unveiled by BMW M MotoGP Expert Loris Capirossi. Also present were the BMW M6 Coupe Safety Car and the BMW M6 Convertible.

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BMW Concept X4


The BMW Concept X4. The next chapter in the Sports Activity Coupé story.

Every new BMW X model is a trailblazer. Indeed, the world premiere of the first BMW X model (the BMW X5) in 1999 saw the BMW Group call into being the Sports Activity Vehicle (SAV) segment – one in which BMW X models remain the market leaders. The BMW X3 and BMW X1 were likewise the first SAVs in their class and continue to set the pace among their rivals today. This development took on a new dimension in May 2008 with the introduction of the BMW X6 – the first Sports Activity Coupé (SAC). This still unique concept brought together the rugged looks of a BMW X model with the emotion and sporting character of a BMW Coupé for the first time. The enduring popularity of BMW’s first SAC is demonstrated by its consistently high sales figures. The short history of the BMW X range is already a successful one. Since the first BMW X model took to the stage, average sales across the BMW X line-up have been on a constant upward curve: one in four new BMW cars globally is now a BMW X model.


With the BMW Concept X4, the BMW Group offers a preview of the future of the BMW X family. It takes no more than a glance to see how smoothly the qualities of a BMW X model can blend with the genes of a BMW Coupé. The new Sports Activity Coupé concept from BMW is poised to continue the success story of the BMW X6 in a new vehicle class. Eye-catching proportions, tight contours and high-quality details produce an unrivalled product character brimming with emotional appeal, dynamism and the sturdiness you would expect from a BMW X model, while at the same time holding out the promise of out-standing performance and driving dynamics. All of this can be experienced when the BMW X4 production model rolls out of the factory for its market launch, scheduled for 2014. The second Sporty Activity Coupé in the brand´s model range will be built at BMW Plant Spartanburg in the USA, the competence centre for BMW X models which also produces the BMW X5, BMW X6 and BMW X3.

The sporting character of the BMW Concept X4 is articulated by its dynamic lines as well as its proportions. With a body length of 4,648mm, a width of 1,915mm and a height of 1,622mm, its exterior dimensions signal sporting elegance and powerful robustness. In addition to a long bonnet, short overhangs and set back passenger cell, its signature BMW features include a long wheel-base measuring 2,810mm, while 21-inch light-alloy wheels lend an added flourish to the athletic bearing of this Sports Activity Coupé.


A front end with urban sporting presence.

The front-end styling of the BMW Concept X4 exudes hallmark BMW dynamics and the rugged purpose and presence of a BMW X model in equal measure. Classic BMW features such as the kidney grille and stylised twin circular head-lights give the front end a clear identity and ensure it shines out as a BMW the first time you set eyes on it. The BMW Concept X4 lavishes both these front-end design icons with meticulous detail and three-dimensional depth. The large kidney grille stretches out within a solid-looking surround. The high-gloss frame is open to the sides and at its lower extreme, lending it an almost “floating” appearance in the centre of the front end. The grille features prominently sculptured bars with stylish detailing. The hollowed out, high-gloss black bars have a milled lower third with a matt finishing, which lends the kidney structure extra visual depth. And the grille also comprises additional air apertures to ensure an increased supply of cooling air to the engine.

The kidney grille is flanked by dynamically contoured full-LED headlights. Inside the light units, a flowing, hexagonal interpretation of the familiar BMW twin circular appearance points to an unwavering focus on the road ahead. The horizontal continuation of the inner light elements creates a visual connection with the grille, accentuating once again the width of the front end.


This dynamic impression extends to the front apron. In keeping with BMW Coupé tradition, the side air intakes are larger than the inner units and make a visual feature of the increased cooling air requirement – while satisfying that need. Together with the car’s wide track and low centre of gravity, the intakes represent a promise of exceptional performance capability. The side air intakes pick up on a stylistic theme from the kidney grille; their black horizontal bars are, like the grille’s, partly milled out but boast gleaming chrome edges. It all makes for an enticing contrast of materials, a fusion of high-end quality with the characteristic robustness of BMW X vehicles. This design theme concludes in the under-ride protection, where three milled out, gleaming chrome elements present a high-quality take on the modern preference for minimalist solidity.


Side view with an extrovert edge.

The qualities of a BMW X model merge with the values of a BMW Coupé in the muscular silhouette of the BMW Concept X4. Its proportions present a persuasive case for the BMW Concept X4 as the most dynamic vehicle in its segment. In hallmark BMW style, a longer wheelbase, relatively long bonnet, short over-hangs and a set-back glasshouse lend the car an undeniable dynamism even when standing still. The striking interplay of surfaces creates a vibrant contrast of light and shadow that exudes a feeling of agility and power. Prominently rising lines mould the flanks into a wedge shape and give the car as a whole a forward-surging momentum.

The coupé-style roofline sweeps elegantly downwards and makes the car appear longer. Below, the windows extend well to the rear, where they are bordered by a dynamic interpretation of BMW’s signature Hofmeister kink. The stretched and shallow band of glass creates a persuasively dynamic link between the glasshouse and vehicle body, the slim glass surface giving the body a powerful appearance. At the same time the visual centre of gravity is lowered, underlining the sporting mission statement summed up by the car’s flanks.


The BMW Concept X4’s contours include a new interpretation of the familiar BMW swage line, a pair of dynamic lines defining the eye-catching impact of the side view. A concave area under each swage line lends the flanks an almost sculptural expression – at once robust and dynamic. The surface volumes and definition of the contours deepen as they extend towards the tail and imbue the rear end with added stature. Here, the powerfully flared wheel arches team up with the concave surface below the rear swage line to visualise the power rippling through the rear wheels. The radiant exterior paint shade Long Beach Blue is a perfect match for the elaborately structured volumes and contours, and brings particular depth to the expressive design language.

Fitting the BMW X template, the wheel arches of the BMW Concept X4 are large and almost square in design. This prominent emphasis on the wheels draws further attention to the car’s planted stance and long wheelbase, while at the same time providing a visual showcase for the xDrive intelligent all-wheel-drive system. The pared-back, matt black protective cladding provides the final element of bodywork before the BMW Concept X4 meets the road.

Expressive 21-inch bi-colour light-alloy wheels round off the car’s appearance when viewed from the side. Intricate, high-gloss polished spokes provide visual allure, while behind them dark-coloured flame surfaces contribute an impressive feeling of depth.


Cutting-edge presence for the rear.

The rear of the BMW Concept X4 takes the sporting, width-accentuating elements of the front-end design and reproduces them with an emphatically horizontal flavour. The body’s lines and the slim LED tail lights positioned at the outer edges of the rear emphasise the muscular wheel arches and wide track. Below, horizontal lines split the rear visually into sections, while light surfaces reduce the car’s visual height and underline its width.

The shallow rear window gives the vehicle body an even more powerful impression and its broad shoulders a show-stealing presence. Looking further down, the L-shaped rear lights of the BMW Concept X4 underscore its consummate stance on the road. A full-sized inner element in the tail lights, meanwhile, replicates the signature BMW “L” shape in three-dimensional form with impressive depth.


The most striking element at the back of the car is the rear apron, which provides a wide, full-length interpretation of the front apron’s large outer air intakes. The apron’s cut-out picks up the two exhaust tailpipes in a dynamic sweep before diverting the gaze to the wheels. Body-colour elements reaching well down towards the road surface provide a high-quality border for the rear end and re-emphasize the road-focused proposition of the BMW Concept X4.

The under-ride protection acts as the body’s lowest edge. Matt black surfaces lower the car’s perceived height and accentuate the robust BMW X character of the rear. At the front of the car, three milled elements in gleaming chrome add a sophisticated touch to the under-ride protection.
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